Oxytocin - Love is The Drug

24 - 1 - 2017

With Valentine's Day just around the corner, we thought we would take a closer, more clinical look at the cause of love (who says romance is dead?).



Commonly called the 'love drug', oxytocin is a hormone secreted by the pituitary gland and is crucial to childbirth and breastfeeding. It is an important element of the bonding process in human (and human-animal) relationships. Proven to affect cognitive function, alongside emotional behaviour patterns, it is a factor in regulating social behaviour, reducing anxiety and helping people to build trust. 


A recent study examined the levels of oxytocin in single people and couples. It was found that new couples have high levels of oxytocin present which remained consistently heightened over a period of six months. Other behaviours affected by this versatile brain transmitter include anger (it can increase over-sensitivity to others) and it has been shown to help patients suffering from depression.


If you are planning to meet the person of your dreams or celebrate love with your chosen one (including yourself) this Valentine's, come to SALAKO for an up-do, blow dry or new-look colour and cut and spread the love...




 



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